Moritz Winkler

As Chief of Staff, I supported the CEO and shareholders in translating long-term strategy into execution during a period of economic pressure and organizational transformation. Operating as a board-facing execution lead, I orchestrated cross-functional strategic initiatives, focusing on prioritization, governance and value creation.

• Design and rollout of a company-wide OKR framework
• Preparation and execution of large (7-figures) investment decisions into scalable infrastructure
• Development of a value creation and restructuring plan in response to market developments
• Regular strategy and execution updates to the board and investors
• Central interface between management, teams and shareholders

As Director, I built and led the digital transformation unit, combining strategic advisory with hands-on execution for founder-led and SME-/ corporate clients. I was responsible for acquiring transformation mandates, structuring and staffing projects, and ensuring that strategies translated into tangible business outcomes rather than conceptual deliverables.

• Focus on digital revenue models, operating model design and execution governance
• Build-up of a Europe-Japan joint venture, including go-to-market strategy, digital sales, logistics and fulfillment
• P&L responsibility at project level
• Led cross-functional teams of up to 20 people
• Trusted advisor to senior clients in complex transformation situations

Short-term role as Director Consulting, responsible for managing client and candidate engagements, steering search projects end-to-end and acting as a sparring partner to the management team. Led internal process optimization, resource planning and coached consultants, while advising clients on talent strategy and executive search in digital and transformation-driven environments.

I joined get it done as COO following a management buyout to support the transition from a failed B2C model to a new B2B service platform. Reporting directly to the CEO and investors, I was responsible for establishing initial operating structures, governance and transparency in a highly volatile turnaround context.

• Designed core processes, introduced basic reporting and decision structures
• Responsibility for hiring, organizational setup and early execution
• Deep exposure to investor-driven turnaround dynamics
• Effective operation under high pressure and ambiguity

Responsible for venture building, market research and early product development for a SaaS solution in the field of data privacy technologies. Led the rollout of an MVP for validation with partners and early users, gaining hands-on experience in product-market fit, user feedback and iterative development.

Responsible for new customer acquisition across e-commerce and industrial/mechanical engineering clients, as well as sales and marketing activities for a B2B platform for automated product photography. Supported financial planning and the preparation of debt, equity and public funding initiatives, gaining early exposure to commercialization, go-to-market execution and financing in a technology-driven environment.

As Head of Sales and Commercial Lead, I was part of the early management team and held end-to-end responsibility for the entire commercial value chain, from pricing and procurement logic to sales execution, customer experience and gross margin performance. Reporting directly to the CEO, I was accountable for revenue growth, margin optimization, budgeting and team development.

• Built and scaled a European multi-channel commercial organization covering e-commerce, marketplaces, direct B2B trading and business development
• Revenue growth from approximately €0.7M to over €30M
• Led international expansion across Europe, the US and Asia
• Managed and developed 4 business units with up to 19 FTE
• Full budget and people responsibility

Early-career role in digital out-of-home media platform, supporting the rollout and operation of a nationwide POS screen network in shopping centers. Responsible for coordinating IT service providers, infrastructure rollouts, process definition and escalation management across IT, logistics and external partners. Recognized for strong analytical skills, entrepreneurial mindset and reliable, solution-orientated execution in complex rollout environments.